1.Creating Unexpected but Relevant Selling Messages 2.Targeting a Diverse Marketplace 3.Fact-finding:The basis for Effective Creative Work 4.Strategy:The Creative Before the Creative 5.Finding the Big Idea 6.Working in Print 7.Designing to Communicate 8.Writing for Radio—Can You See What I’m Saying 9.Working in Television 10.Using Direct Marketing to Build Lasting Relationships 11.The Internet : The Ultimate Direct 12.Retail Advertising 13.Convincing the Client 14.Now It’s Time to Land That Job
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