When you take a foreign language class, you find yourself not only struggling with words, but also with how you think and how you live your life and relate to other people. Your experience studying marketing communication may be similar in some ways to studying a foreign language. A course or text in marketing communication where you study advertising, public relations, direct marketing, and promotions opens a new world of language. There are new words for old ideas, new terms for hard-to-explain concepts, new phrases for behind-the-scenes practices, and new words for world-shaking theories.
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