秘书英语 - 经管4. 高职高专商务英语类专业规划教材 - 中国高校教材图书网

中国大学出版社协会 | 首页 | 宏观指导 | 出版社天地 | 图书代办站 | 教材图书信息 | 教材图书评论 | 在线订购 | 教材征订

搜索新闻图书 ISBN 作者音像出版社代办站教材征订

购书请登录免费注册客服电话:010-62510665 62510769

购书指南购物车我的订单征订单存书架小团购二手书优惠活动关于我们

图书查询索引 版别索引分类索引中图法分类专业分类用途分类制品类型读者对象自分类最新畅销推荐特价教材征订

准确查询综合查询

秘书英语 - 经管4. 高职高专商务英语类专业规划教材 - 中国高校教材图书网

	书名：	秘书英语经管4. 高职高专商务英语类专业规划教材
	ISBN：	978-7-5629-2958-1	责任编辑：
	作者：	苏海花周莉华杨丽波相关图书	装订：	平装
	印次：	1-1	开本：	16开
	定价：	￥18.00　折扣价：￥17.10 折扣：0.95 节省了0.9元	字数：	257千字
	出版社：	武汉理工大学出版社	页数：	150页
	出版日期：	2009-08-01	每包册数：
	国家规划教材：		省部级规划教材：
	入选重点出版项目：		获奖信息：
    

小团购订购咨询推荐打印放入存书架

内容简介：
本教材具有以下特色：　　1．创新性。本书在市场调研的基础上，以涉外商务企业秘书工作任务为核心，以秘书工作流程为序编排教学内容，体现了与传统知识型教材不同的开发过程与内容体系。　　2．实践性。本书编撰者以新型高职教育理论为指导，将学生学习过程与工作过程统一化，教、学、做一体化，既是“基于学习的工作”，也是“基于工作的学习”，体现了课程开发的创新特色。　　同时，本书内容贴近行业企业涉外秘书业务实际，教材中的“情景案例”部分大多取材于涉外秘书真实、典型的职能活动，追求原创性，是许多行业、企业秘书界人士宝贵实践经验的总结。　　3．开放性。本书与行业企业合作开发，主要编著者有的来自涉外企业，有的利用担任企业内训师的有利条件广泛接触一线涉外秘书，收集了具有原创性的涉外秘书工作案例，使本书内容体系体现了高职课程的针对性、实用性、现代性。　　4．立体化。为方便教师更好地开展教学，本书在编撰主教材的同时，同步开发了立体化网络教学资源，配套教学资源包括多媒体课件、练习参考答案等。　　总之，本书在坚持为经济社会的全面发展培养高素质技能型实用性人才、坚持“以应用为目的，实用为主，够用为度”的原则基础上，在更新观念、更新内容、更新体系、更新要求等方面做出了许多有益的尝试，注重了知识与技能、语言与文化的结合，有利于培养学生的思维能力、迁移能力和跨文化交际能力。教学内容涵盖了涉外文秘人员日常工作内容和工作流程的各个方面，具有很强的代表性和实践性。　　本教材内容编排方便教学，突出了可操作性。每一单元均包括情景对话、课外知识补充、应用写作、练习和拓展阅读，旨在以对话、阅读、写作等形式落实知识与技能环节。同时，遵循学习者的认知习惯，先解说，后举例，即按先深化理性认识再到实际运用的次序编排章节内容。
作者简介：

章节目录：
Unit 1Receiving Visitors Part ⅠRead and Talk Conversation 1Receiving Visitors Conversation 2Dinners and Banquets Conversation 3Seeing Visitors off Part ⅡPractical Writing 1. Toast 2. Welcome Speech and Answering Speech 3. Farewell Speech and Sendoff Speech 4. Visitors Registration Form Part ⅢExercises Part ⅣSupplementary Reading Getting Some Knowledge of a Secretary Unit 2Entertaining Guests Part ⅠRead and Talk Conversation 1Recreational Activities Conversation 2Arranging Sightseeing Conversation 3Shoppin Part ⅡPractical Writing 1. Itinerary 2. Greeting Card 3. Letters of Congratulations 4. Tour Guide Speech Part ⅢExercises Part ⅣSupplementary Reading What Makes an Efficient Secretary? Unit 3Phones, Faxes and Emails Part ⅠRead and Talk Conversation 1A Business Call Conversation 2Booking Tickets Conversation 3Hotel Reservation Part ⅡPractical Writing 1.Telephone Message 2. Email 3. Faxes Part ⅢExercises Part ⅣSupplementary Reading The Traditional and Modern Offices Unit 4Invitations Part ⅠRead and Talk Conversation 1Invitation to a Dinner Conversation 2Invitation to a Trade Fair Conversation 3Declining an Invitation Part ⅡPractical Writing 1. Invitation and Reply 2. Letters of Invitation 3. Visiting Card Part ⅢExercises Part ⅣSupplementary Reading Social Customs about Invitations in America Unit 5Plans, Reports and Summaries Part ⅠRead and Talk Conversation 1Discussing Plans Conversation 2Making Schedules Conversation 3Giving Reports Part ⅡPractical Writing 1. Plan 2. Report 3. Summary Part ⅢExercises Part ⅣSupplementary Reading Diaries and Planning Unit 6Conferences and Exhibitions Part ⅠRead and Talk Conversation 1Meeting Arrangements Conversation 2During the Interval of the Meeting Conversation 3Attending the Exhibition Part ⅡPractical Writing 1. Notifications of Meetings 2. Agendas 3. Minutes Part ⅢExercises Part ⅣSupplementary Reading How to Take Minutes Unit 7Filing Management Part ⅠRead and Talk Conversation 1Filing System Conversation 2Filing Instructions Conversation 3EFiling Part ⅡPractical Writing 1. Memorandum or Memo 2. Bill and Form 3. Notice Part ⅢExercises Part ⅣSupplementary Reading How to File Catalogues from Potential Suppliers Efficiently Unit 8New Product Launch Part ⅠRead and Talk Conversation 1Preparing for New Product Launching Conversation 2Issuing the Information about the New Product Conversation 3Q&A Session Part ⅡPractical Writing 1. Press Release 2. Poster Part ⅢExercises Part ⅣSupplementary Reading Advertising a Product on the Internet Unit 9Business Correspondence Part ⅠRead and Talk Conversation 1Inquiry and Offer Conversation 2CounterOffer and CounterCounterOffer Conversation 3Payment and Delivery Part ⅡPractical Writing 1. Enquiry 2. Offer 3. Counter Offer Part ⅢExercises Part ⅣSupplementary Reading Inquires and Offers Unit 10Business Negotiations, Contract and Agreement Part ⅠRead and Talk Conversation 1Business Negotiations Conversation 2Signing a Contract Conversation 3After the Agreement Part ⅡPractical Writing Contract and Agreement Part ⅢExercises Part ⅣSupplementary Reading How to Write an Effective Contract Unit 11Complaints, Adjustments and Aftersales Services Part ⅠRead and Talk Conversation 1Complaints Conversation 2Adjustments Conversation 3AfterSales Services Part ⅡPractical Writing Letter of Complaint or Claim and Their Replies Part ⅢExercises Part ⅣSupplementary Reading What You Need to Know for Writing an Apology Letter Unit 12Job Hunting Part ⅠRead and Talk Conversation 1Before the Interview Conversation 2At the Interview Conversation 3Follow up the Interview Part ⅡPractical Writing 1. Letters of Jobapplication 2. Resume Part ⅢExercises Part ⅣSupplementary Reading Jobs Rethink Necessary References
精彩片段：

书　　评：

其　　它：
相关评论发表评论

| 我的帐户 | 我的订单 | 购书指南| 关于我们 | 联系我们 | 敬告 | 友情链接 | 广告服务 |

版权所有 © 2000-2002 中国高校教材图书网京ICP备10054422号-7 京公网安备110108002480号出版物经营许可证：新出发京批字第版0234号
经营许可证编号：京ICP证130369号技术支持：云章科技