Unit One Text A An Overview of Chinese MICE Cites Text B Chengdu Convention & Exhibition Industry Supplementary Reading Chengdu——A Historical and Cultural City Where One Would not Think of Leaving Once There
Unit Two Text A City Exhibition and Urban Economy Text B Chengdu Exhibition Venues and Organizations Supplementary Reading Chengdu Cuisine Unit Three Text A City Exhibition and Internationalization Text B The Ninth Western China International Fair Supplementary Reading Travel in Chengdu
Unit Four Text A City Exhibition and Cultural Exchange Text B Chengdu Floral Exposition Supplementary Reading Life in Chengdu
Unit Five Text A MICE Tourism and Urban Competitiveness Text B The Tenth Western China International Fair Supplementary Reading Sichuan Opera
Unit Six Text A MICE and City Life Text B The 1 lth Chengdu Motor Show (CDMS 2008) Supplementary Reading Chengdu Culture & Education
Unit Seven Text A Current Situation and Development Of the MICE Industry Text B The 2006 EU-China Partenariat in Chengdu Supplenentary Reading Mount Emei and Dujiangyan Irrigation System
Unit Eight Text A Exhibition Planning and Layout of the Hall Text B Intangible Cultural Heritage of Sichuan Supplementary Reading Dazu Rock Carvings
Unit Nine Text A Application of E-commerce in City Exhibition Text B The 58th Auto Parts Fair in Chengdu Supplementary Reading Jinsha Ruins Museum
Unit Ten Text A MICE and the City Brand Text B The 4th China Expo Forum for International Cooperation in Chengdu Supplementary Reading Sanxingdui History Museum
Unit Eleven Text A Requirements of the English Language Professionals Under the Rapid Development of Exhibition Industry Text B China (Chengdu) International Food & Tourism Expo 2009 Supplementary Reading Farmyard Merriment in Sichuan
Unit Twelve Text A Exhibition Contract Negotiation Text B Chengdu National Sugar and Alcoholic Fair Supplementary Reading Jiuzhaigou Valley Scenic and Historical Interest Area: World Natural Heritage …… Unit Thirteen Unit Fourteen Unit Fifteen Appendix
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city is required to offer adequate cultural supporting facilities， such as exhibitionvenues， hotels， theaters or sports facilities， libraries， cafes and bars， galleries and thelike. Founded in 1997， Chengdu Exhibition & Travel Group （referred to as ETG）established Chengdu International Convention & Exhibition Centre （Shawan） andJiuzhai Paradise International Resort & Convention Centre. In 2008， a larger-scale andmore advanced exhibition center——-Century City New International Convention &Exhibition Centre was completed. These exhibition venues and facilities provide materialfoundation for the development of Chengdu exhibition industry. Holding an exhibition challenges the host city‘s cultural creativity. On the onehand， various ceremonies and performances make great claims on the host. On the otherhand， higher demands are set on the host’s cuhivatjon qualities in integral imageplanning， space design and graphic design of the exhibition. Furthermore， the cityexhibition causes cultural talents to receive training opportunities so that the number ofthe local talents who are engaged in planning and creating the large-scale exhibition ison the rise. For instance， since 1997， the ETG has been successful in holdingnationwide or international large-scale exhibitions and expositions such as China SportShow， and National Sugar and Alcoholic Commodities Fair. Currently， some large andmedium-sized cities such as Wuhan， Kunming， and Qingdao have invited the group toshare the development model to their infrastructure. The city exhibition makes all efforts to establish its cultural brand. The developmentof city exhibition serves as an ideal arena for cultural interaction of ec nomies，technologies and cultures from home and abroad， which enriches people‘s life. Moreimportant， host cities also utilize the exhibition to brand and spread themselves. As aresult， exhibition will become a symbol of competitiveness and attraction. Exhibition alsooffers a platform for different cultures to learn from each other and gain experience. Cityexhibition is a cultural event in nature because it takes the form of exposition， employstechnologies as a means of presentation， and is supp rted by culture. Top priority ought to be given to quality， brand and features of city exhibitiondevelopment. Chengdu exhibition should lay great emphasis on regional and culturalcharacteristics， preferring “optional and special” features to “large and comprehensive”ones. “The crying obligation is how to take advantage of superior resources in Chengdu，so that certain exhibition items or events related to Chinese medicine， food， agricultureand consumer goods can be nurtured and established， for these items have striking andcompetitive edge. “ Currently， in the process of urbanization， city exhibition promotesnot only economy， but also city culture as well as citizens’ spiritual life on a deeperlevel. In conclusion， exhibition is a booster for the cultural development of a modemcity. ……
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