Unit 1 1 Text：Ethics and Business Ethics：A General View 1 Exercises 6 Extensive Reading：How Does Ethics Work in Ecosystem Protection? 8 Reference Translation of the Main Text：第一单元 伦理学和商业伦理：一种普遍看法 14 Reference Answer 17
Unit 2 19 Text：Strategic Management 19 Exercises 23 Extensive Reading：McDonald’s Plan to Win 25 Reference Translation of the Main Text：第二单元 战略管理 27 Reference Answer 30
Unit 3 32 Text：The Why, What and How of Mangement Innovation 32 Exercises 38 Extensive Reading：The Case for Innovation and Talent Management 40 Reference Translation of the Main Text：第三单元 管理创新的缘由、内容以及方式 44 Reference Answer 47
Unit 4 49 Text：Knowledge Sharing 49 Exercises 53 Extensive Reading：Customer Participation in Service Innovation 55 Reference Translation of the Main Text：第四单元 知识共享 57 Reference Answer 60
Unit 5 62 Text：Cross-culture and Its Implication on Management 62 Exercises 66 Extensive Reading：Hofstede’s Cultural Dimensions: A Useful Cultural Analysis Model 68 Reference Translation of the Main Text：第五单元 跨文化及其对管理的启示 73 Reference Answer 75
Unit 6 77 Text：Human Resource Management and Competitive Advantage 77 Exercises 84 Extensive Reading：Implement a Successful Performance Management Process 86 Reference Translation of the Main Text：第六单元 人力资源管理与竞争优势 93 Reference Answer 97
Unit 7 99 Text：Conceptual Framework of Accounting Theory 99 Exercises 104 Extensive Reading：Examining the Differences between United States Generally Accepted Accounting Principles (U.S. GAAP) and International Accounting Standards(IAS): Implications for the Harmonization of Accounting Standards 106 Reference Translation of the Main Text：第七单元 会计基本理论架构 113 Reference Answer 116
Unit 8 118 Text：A Global View of Operations 118 Exercises 122 Extensive Reading：Service Operations 124 Reference Translation of the Main Text：第八单元 全球视野下的运作管理 129 Reference Answer 131
Unit 9 134 Text：Management Information System 134 Exercises 139 Extensive Reading：ERP Plans and Decision-support 141 Reference Translation of the Main Text：第九单元 管理信息系统 146 Reference Answer 149
Unit 10 151 Text：Reverse Logistics：Definition and Scope 151 Exercises 157 Extensive Reading：Reverse Logistics is the Key for Remanufacturing and a Sustainable Development 158 Reference Translation of the Main Text：第十单元 逆向物流：定义与范围 165 Reference Answer 168
Unit 11 170 Text：Financial Derivatives 170 Exercises 175 Extensive Reading：Understanding the Risks 177 Reference Translation of the Main Text：第十一单元 衍生金融工具 183 Reference Answer 185
Unit 12 187 Text：Auction Theory 187 Exercises 192 Extensive Reading：A New Online Auction: Swoopo 195 Reference Translation of the Main Text：第十二单元 拍卖理论 200 Reference Answer 203
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