Chapter 1 Culture， Communication & Intercultural Communication Ⅰ.Culture Ⅱ.Communication Ⅲ.Intercultural Communication Ⅳ.Intercultural Business Communication
Chapter 2 Verbal Communication Ⅰ.Verbal Communication Ⅱ.Oral Communication Ⅲ.Written Communication
Chapter 3 Nonverbal Communication Ⅰ.Introduction to Nonverbal Communication Ⅱ.Body Language （Kinesics） Ⅲ.Eye Contact Ⅳ.Body Touch Ⅴ.Paralanguage Ⅵ.Spatial Language Ⅶ.Temporal Language
Chapter 4 Cultural Values Ⅰ.Definition of Values Ⅱ.Kluckhohn and Strodtbeck's Value Orientations Ⅲ.Hofstede's Dimensions of Cultural Values Ⅳ.Comparison between Hofstede Scheme and Kluckhohn and Strodtbeck's Scheme Ⅴ.Hall's High—context and Low—context Orientation
Chapter 5 Culture Shock in Intercultural Communication Ⅰ.Definition & Causes of Culture Shock Ⅱ.Stages of Culture Shock Ⅲ.Symptoms of Culture Shock Ⅳ.Strategies for Managing Culture Shock
Chapter 6 Business Etiquette & Social Customs Ⅰ.Introductions and Greetings Ⅱ.Social Entertainment Ⅲ.Gift Giving and Receiving Ⅳ.Dressing Rules Ⅴ.Social Customs Ⅵ.Humor， Superstitions and Taboos Ⅶ.Business Scheduling
Chapter 7 Intercultural Business Negotiation Ⅰ.Definition of Negotiation Ⅱ.Framework for Intercultural Negotiation Ⅲ.Intercultural Negotiation Styles Ⅳ.Phases of Negotiation Ⅴ.Skills of Successful Negotiators Ⅵ.Intercultural Negotiation Guidelines
Chapter 8 Intercultural Market Communication Ⅰ.Intercultural Brand Marketing Ⅱ.Intercultural Advertising Ⅲ.Certain Aspects of Culture Affecting Marketing and Advertising Reference Key Bibliography
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