商务英语阅读2 - 商务英语专业系列教材 - 中国高校教材图书网

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商务英语阅读2 - 商务英语专业系列教材 - 中国高校教材图书网

	书名：	商务英语阅读2 商务英语专业系列教材
	ISBN：	978-7-5624-9076-0	责任编辑：
	作者：	贺云相关图书	装订：	平装
	印次：	1-1	开本：	16开
	定价：	￥36.00　折扣价：￥34.20 折扣：0.95 节省了1.8元	字数：	374千字
	出版社：	重庆大学出版社	页数：	232页
	出版日期：	2015-07-01	每包册数：
	国家规划教材：		省部级规划教材：
	入选重点出版项目：		获奖信息：
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内容简介：
本教材贯彻CBI（ContentBased Instruction）的教学理念，采用以主题为基础的原则进行编写，每个单元有一个特定的商务主题，整套教材有一个自身的内部体系。编者在选材时注意由浅入深，循序渐进，符合学生的认知规律。本套教材内容不但具有实用性、针对性和系统性，而且具有时代性和前瞻性，供高校商务英语专业本科一、二年级学生作为商务英语阅读课程教材使用，也可作为英语类其他专业（英语语言文学专业及翻译学专业）及经管类专业学生的英语阅读教材。
作者简介：

章节目录：
Unit 1Supply and Demand Part ⅠTheme-Based Reading Text AServing the Customer Across the DemandSupply Chain Text BEBusiness and the DemandSupply Chain Part ⅡReading Skills Skimming Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 2Quality Part ⅠTheme-Based Reading Text AShould a Small Business Practice Total Quality Management? Text BThe Twentieth Century and Quality Part ⅡReading Skills Scanning Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 3Money Part ⅠTheme-Based Reading Text AMoney and Its Functions Text BThe Importance of Money Part ⅡReading Skills Identifying Referents Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 4Business Failure Part ⅠTheme-Based Reading Text ABusiness Failure Text BThe Disneyland Paris: a Rocky Beginning Part ⅡReading Skills Recognizing Transitions Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 5Marketing Part ⅠTheme-Based Reading Text AMarketing Strategy Text BInternational Marketing Part ⅡReading Skills Locating Major and Minor Details Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 6Sales Part ⅠTheme-Based Reading Text ASelling Like You’re Not a Salesperson Text BThe Secrets to Building a WorldClass Sales Team Part ⅡReading Skills Recognizing Paragraph Patterns: Listing Details Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 7Stress Part ⅠTheme-Based Reading Text AStress: What It Is and What You Can Do About It Text BWorkplace Stress :Tips to Reduce and Manage It Part ⅡReading Skills Recognizing Paragraph Patterns: Sequence Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 8Managing People Part ⅠTheme-Based Reading Text AHuman Resource Management Text B9 Ways To Manage People Who Bother You Part ⅡReading Skills Recognizing Paragraph Patterns: Definition and Example Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 9 Risk Management Part ⅠTheme-Based Reading Text AWhat Asbestos Taught Me About Managing Risk Text BA Better Way to Manage Risk Part ⅡReading Skills Recognizing Paragraph Patterns: Classification Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 10Team Management Part ⅠTheme-Based Reading Text AWhat Makes a Team? Text BHow to Kill a Team’s Creativity Part ⅡReading Skills Recognizing Paragraph Patterns: Cause and Effect Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 11Advertising Part ⅠTheme-Based Reading Text AGreat Advertising Needs Great Clients Text BThe Top 5 Ways Advertisers Are Tricking You Part ⅡReading Skills Recognizing Paragraph Patterns: Comparison and Contrast Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 12The Lives of a Company Part ⅠTheme-Based Reading Text AThe Life Cycle of a Company (I) Text BThe Life Cycle of a Company (II) Part ⅡReading Skills Noticing Signal Words Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Vocabulary
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